Abstract:Meal Kit has been one of the meal deliveries services that is well accepted by European countries such as Switzerland, Germany, and Denmark, and also in the United States of America too. The demand for the service has been rising for years since it was introduced. Thus, this research aims to determine the meal kit's perceived value and purchase intention during the MCO in Klang Valley, Malaysia. By using a quantitative approach, this study was conducted by sending out a questionnaire to the potential meal kit … Show more
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