Meaningful Advertising

Waart, Peter van; Mulder, Ingrid; Bont, Cees de

doi:10.1007/978-0-85729-352-7_3

Cited by 8 publications

(5 citation statements)

References 21 publications

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“…Three levels of experience of design. Information processing in design models [16]. While specific disciplines focus on specific features of design resulting in certain types of experiences, we conclude that the most rich user experience result from designs for which the designer achieved to integrate all features as a whole.…”

Section: Human Values and The Experience Of Meaning In Interactionsmentioning

confidence: 83%

“…Based on earlier work from UX research, we made a generalisation of three levels of experiences as results from specific features of design disciplines. Table 1 shows these three levels, which are: aesthetic experiences based on sensory perceivable properties of artefacts, experiential experiences based on the behaviour of artefacts, and symbolic experiences based on the extent to which artefacts comply to our values [16].…”

Section: Human Values and The Experience Of Meaning In Interactionsmentioning

confidence: 99%

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Meaningful Interactions in a Smart City

Waart

Mulder

2014

Distributed, Ambient, and Pervasive Interactions

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A city is a public space where people find meaning by living together. Although cities are governed by city councils, it is mainly the citizens that make their own city. The contemporary cityscape is increasingly pervaded with emerging media. Recent invasions of interactive media in the cityscape, however, are to a large extent commercial broadcasting systems that do not encourage interaction and communication among citizens. This is not trivial; the public space is the city's medium for communication with its citizens. The current work derives from the notion that interactive media can be used to enrich people's lives in a meaningful way. In three design cases is illustrated how the symbolic level of interactions is of major importance for designing meaningful interactions in cities.

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Section: Human Values and The Experience Of Meaning In Interactionsmentioning

confidence: 83%

Section: Human Values and The Experience Of Meaning In Interactionsmentioning

confidence: 99%

Meaningful Interactions in a Smart City

Waart

Mulder

2014

Distributed, Ambient, and Pervasive Interactions

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Section: Estado Del Arteunclassified

“…No obstante, de acuerdo con [4] "el desarrollador de un SR para un dominio de aplicación específico debería entender las diferentes características del mismo, sus requerimientos, desafíos de aplicación y limitaciones", lo cual evidencia la importancia del dominio de aplicación para sentar las bases de cualquier tipo de investigación en esta área. En consecuencia, algunos trabajos han dado los primeros pasos para caracterizar dominios de publicidad ubicua, incluyendo sus características, desafíos y algunas tecnologías clave [7][8].Por otro lado, como fue mencionado anteriormente, dos aspectos merecen ser analizados desde la perspectiva de los entornos de Digital Signage: recomendaciones para grupos de individuos y el balance precisión/novedad. Con respecto al primero, algunas aproximaciones han sido desarrolladas para la generación de recomendaciones grupales: [9] analiza diferentes aspectos relacionados con las recomendaciones para grupos, y [10] discute algunas estrategias conocidas como técnicas de agregación, las cuales tratan de consolidar un promedio a partir de preferencias individuales con miras a la definición de un modelo grupal para la entrega de recomendaciones.…”

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Sistema de recomendaciones para entornos de Digital Signage soportado en un esquema de cooperación smart tv–smartphone

Martínez-Pabón

Garzón-Marín

Ospina-Quintero

et al. 2014

rev.ing.univ.Medellin

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ResumenLa publicidad en entornos de Digital Signage demanda el enriquecimiento de la aproximación clásica de recomendación orientada a individuos, a través de la entrega de anuncios para un grupo de personas que observa una pantalla pública. Aunque la precisión que se pueda lograr en las recomendaciones es importante, lo es aún más el grado de novedad que puedan percibir los usuarios. Este balance puede obtenerse no solo a través de la mejora de los algoritmos de recomendación, sino también a través de un adecuado esquema de cooperación multi-pantalla. En este sentido, el presente artículo propone una aproximación para la construcción de un sistema de recomendaciones para entornos de Digital Signage soportado en un esquema de cooperación Smart TV-Smartphone.Palabras clave: sistemas de recomendaciones, publicidad ubicua, técnicas de agregación, digital signage, Smart TV F. Martínez-Pabón -V. Garzón-Marín -J. C. Ospina-Quintero -J. J. Ibarra-Samboní -J. Caicedo-Guerrero -Á. Chantre-Astaiza -G. Ramírez-González Revista Ingenierías Universidad de MedellínRecommendations system for Digital Signage environments based on a smart tv-smartphone cooperation scheme Abstract Advertisement in Digital Signage environments demands the enrichment of the classic approach of recommendation focused on individuals by means of the delivery of ads for a group of people observing a public screen. Even though the accuracy that can be achieved in the recommendations is important, the degree of novelty perceived by the users is even more important. This balance can be obtained not only through the improvement of the recommendation algorithms, but also through an adequate multiscreen cooperation scheme. Therefore, this paper proposes an approach for the construction of a recommendations system for Digital Signage environments based on a Smart TV-Smartphone cooperation scheme.Keywords: recommendations systems, ubiquitous advertising, aggregation techniques, digital signage, Smart TV. INTRODUCCIÓNLa publicidad juega un papel transcendental en el comercio moderno, al punto que grandes compañías como Google obtienen importantes ingresos a partir de contenido publicitario. Específicamente la publicidad es parte de la promoción, una de las áreas del marketing, y es definida como "cualquier forma remunerada de presentación y promoción no personal de ideas, bienes o servicios por parte de un sponsor identificado" [1]. Actualmente, un nuevo paradigma conocido como publicidad ubicua, el cual se refiere al uso de tecnologías de computación ubicua con fines publicitarios [1], ha surgido como una interesante promesa para consumidores y anunciantes.Pese a que la mayoría de las aproximaciones en este contexto han sido concebidas para dirigir los anuncios a los dispositivos personales de los usuarios (Smartphones, tablets, PC), aún los espacios públicos resultan muy interesantes para la industria, teniendo en cuenta que el 75 % de las decisiones de compra se toma en los propios lugares de venta o cerca de ellos [2]; este campo, conocido como Digit...

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“…Research based on prototypes applied in user studies has investigated embedding brands into the natural living environment and context of people [33,4], inferring a customer's activities for more targeted advertising [21], influencing their shopping behavior by means of persuasive strategies [27] etc. Public displays in retail stores can cater to this, thus satisfying both customer demand and taking advantage of sharing SM user comments in the sales environment to increase sales.…”

Section: Related Work and Development Of Hypothesesmentioning

confidence: 99%

Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays – Evidence from a Field Experiment in the Retail Industry

Spiegler

Hildebrand

Michahelles

2012

Lecture Notes in Computer Science

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Retailers and brands are just starting to utilize online social media to support their businesses. Simultaneously, public displays are becoming ubiquitous in public places, raising the question about how these two technologies could be used together to attract new and existing customers as well as strengthen the relationship toward a focal brand. Accordingly, in a field experiment we displayed brand-and product-related comments from the social network Facebook as pervasive advertising in small-space retail stores, known as kiosks. From interviews conducted with real customers during the experiment and the corresponding analysis of sales data we could conclude three findings. Showing social media comments resulted in (1) customers perceiving brands as more innovative and attractive, (2) a measurable, positive effect on sales on both the brand and the product in question and (3) customers wanting to see the comments of others, but not their own, creating a give-andtake paradox for using public displays to show social media comments.

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Meaningful Advertising

Cited by 8 publications

References 21 publications

Meaningful Interactions in a Smart City

Meaningful Interactions in a Smart City

Sistema de recomendaciones para entornos de Digital Signage soportado en un esquema de cooperación smart tv–smartphone

Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays – Evidence from a Field Experiment in the Retail Industry

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