2016
DOI: 10.4236/ajibm.2016.62012
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Measuring Customer Satisfaction toward Localization Website by WebQual and Importance Performance Analysis (Case Study on AliexPress Site in Indonesia)

Abstract: To better understand the effectiveness of localization across countries, we utilize WebQual method (with dimensions Usability, Information, and Service Interaction) and Importance-Performance Analysis (IPA). A website is a means of providing information, promotion and communication to customers. This study aims to analyze user perception and expectation about quality of a localized website, AliexPress. This site did localization in Indonesia market in the early of 2015. Results were measured by performance (ac… Show more

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Cited by 34 publications
(17 citation statements)
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“…Internet has some advantages not only for individual users but also for organizations, for example in terms of convenience, 24 hours access a day, 7 days a weeks, global reach, efficiency, alternative spaces and relatively unlimited choice, personalization, potential resources, and others. In a business context, internet brings impact of change that creates a new paradigm in business and commerce in form of digital marketing or internet marketing [2]. Nowadays, development of IT, especially in the field of the Internet increasingly unstoppable.…”
Section: Introductionmentioning
confidence: 99%
“…Internet has some advantages not only for individual users but also for organizations, for example in terms of convenience, 24 hours access a day, 7 days a weeks, global reach, efficiency, alternative spaces and relatively unlimited choice, personalization, potential resources, and others. In a business context, internet brings impact of change that creates a new paradigm in business and commerce in form of digital marketing or internet marketing [2]. Nowadays, development of IT, especially in the field of the Internet increasingly unstoppable.…”
Section: Introductionmentioning
confidence: 99%
“…Variabel kuesioner mengacu pada variabel WebQual (Barus et al, 2018;Sastika, 2016;Shia, Chen, Ramdansyah, & Wang, 2016) yang terdiri dari (1) Kemudahan Penggunaan (Usability), meliputi mudah untuk ditelusuri, digunakan, dipelajari, dimengerti, menarik, interface menyenangkan, kompetensi yang baik, dan memberikan pengalaman baru yang menyenangkan; (2) Kualitas Informasi (Information quality) meliputi informasi yang dipercaya, akurat, terkini, mudah dimengerti, detail, dan informasi yang disajikan sesuai dengan format desain; dan (3) Kualitas Interaksi Layanan (Service interaction quality) meliputi rasa aman bertransaksi, reputasi yang baik, mudahnya komunikasi, mempunyai kepercayaan menyimpan informasi, memberi keyakinan untuk janji yang disampaikan akan ditepati.…”
Section: Metode Penelitianunclassified
“…The process for determining the gap value can be calculated from the difference in the value of actual quality (performance) and the value of ideal quality (Importance). For the calculation process, adapt from research [13].…”
Section: Fig 4 Official Website Of Smk Muhammadiyah 1 Banjarmasinmentioning
confidence: 99%