“…Together, technology and sustainability enable companies to achieve higher earnings, reach new markets, expand their customer base, and increase their margins. However, for this to happen, firms need to embed technology and sustainability within their strategies and corporate culture [2], as well as invest in them and take action to address results and continuously monitor performance [3]. Nevertheless, especially in a managerial environment, when talking about sustainability, there is a tendency to consider the environmental, economic, and social dimensions as separate and independent elements [4,5].…”