Measuring Green Practices in Sport: Development and Validation of a Scale

Abstract

Environmental sustainability has often been associated with increased organizational profitability, efficiency, and competitiveness. A related example is green practices which have become a central component of many companies’ marketing strategies and day-to-day management. The current study aims to develop and validate a scale for use in sport organizations and activities. An item bank derived from past literature was prepared, which was then assessed by a group of experts and pilot-tested. Two waves of data collection were then collected (N = 1165 and N = 567). An exploratory factor analysis was performed with the data from wave 1, and a one-dimensional solution was presented. Then, a confirmatory factor analysis followed by a multigroup analysis was performed with the data from wave 2. The results confirmed the six-item one-dimensional scale with high levels of reliability and validity and optimal fit indices. The scale is important to green practices adopted by sport organizations regarding the customer–organization relationship.

Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

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