“…As highlighted in the previous section, operators in the chain are motivated to fulfill private food safety certifications to obtain numerous benefits [ 61 ], which include improving product quality and safety [ 35 , 36 ], improving company image and reputation [ 33 , 37 ], or gaining access to market [ 62 , 63 ]; but, above all, legal mandate [ 64 ] and pressure from customers [ 15 , 39 , 40 , 41 , 42 ]. With regard to customers specifically, different drivers of certification level are addressed in the literature, such as the following: Meeting customer requirements or demands [ 15 , 32 ]; anticipating future customer requirements [ 40 ]; satisfying customers [ 65 ]; achieving customer awareness of food safety [ 42 ]; retaining existing customers and/or attracting new customers [ 39 , 40 ]; reducing customer complaints [ 39 , 40 ]; passing customer audits/inspections [ 39 , 40 ]; and lowering the risk of compromising food safety for customers [ 42 ].…”