Computational Intelligence in Business and Economics 2010
DOI: 10.1142/9789814324441_0054
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Media Audiences Prediction: A Model

Abstract: The consumer judgement of each newspaper, website, radio or tv station is the result of aggregation and composition of certain subjective estimates, which are also different in each individual, and on certain qualities or characteristics that that media is suposed to possess. One of our main objectives is to find, directly or indirectly, those items that consumers, whether consciously or unconsciously, seek and desire in the mass media they choose so that way companies and media corporations can focus their re… Show more

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