“…The social TV cluster investigates what motivates audiences to engage in online commenting via social media and how these audiences are internally diversified (Doughty, Lawson, Linehan, Rowland & Bennett, 2014), and on how online conversation patterns can vary across various types of TV shows (Mukherjee, Wong & Jansen, 2014) or within TV shows (Giglietto & Selva, 2014). The media experience cluster studies to what extent the TV viewing experience is impacted by the additional second screen (Kusumoto, Kinnunen, Kätsyri, Lindroos & Oittinen, 2014;Murphy & Hughes, 2014;Van Cauwenberge, Schaap & van Roy, 2014). Our study is however more concerned with the design aspect of second screen applications.…”