Media have key role in shaping use of health services

Grilli, Roberto

doi:10.1136/bmj.319.7212.786c

Cited by 3 publications

(1 citation statement)

References 4 publications

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“…A concerted effort to close the evidence-practice gap will necessitate a multi-level approach, that should involve modifying behaviors both with patients and providers through opinion leaders [40], academic detailing [41], computerized reminders [42], media campaigns [43], and performance feedbacks using audits as well as physician knowledge assessments [44]. Such ventures will require a greater understanding of the reasons for non-compliance (health system, patient-related factors), commitment of resources, as well as expertise and collaboration between professional societies, healthcare delivery systems, community based societies and opinion leaders and the government.…”

Section: Future Directionsmentioning

confidence: 99%

Pessin Award Lecture 2008: Lessons from the Stroke PROTECT program

Ovbiagele

2008

Journal of the Neurological Sciences

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Section: Future Directionsmentioning

confidence: 99%

Pessin Award Lecture 2008: Lessons from the Stroke PROTECT program

Ovbiagele

2008

Journal of the Neurological Sciences

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Pharmaceutical industry’s barriers and preferences to conduct clinical drug trials in Finland: a qualitative study

Keinonen

Keränen

Klaukka

et al. 2003

European Journal of Pharmaceutical Sciences

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The use of a newspaper insertion to promote DIY testing of vision in India

Murthy

2001

British Journal of Ophthalmology

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Background-The mass media have the potential to motivate people to participate in self appraisal of their own health status. An innovative communication package was designed to help people to examine vision at home. The impact of publishing the "do it yourself " (DIY) kit in Indian newspapers was evaluated. Methods-A pretested bilingual vision testing kit was published in three newspapers. The kit comprised four tumbling Es corresponding to 6/12 line of Snellen's optotypes. Directions on using the kit were enclosed. 3 -7 days after publication of the kit, a telephone survey of newspaper readers was undertaken to evaluate the impact and cost eVectiveness. Results-603 people were contacted over the telephone. 125 (20.73%) subscribed to the newspaper carrying the DIY insertion. 43.2% (54) noticed the insertion of which 88.89% (48) read the enclosed instructions carefully. 58.33% respondents felt suYciently motivated to contact an ophthalmologist. Graduates had a 3.83 times higher probability of reading the communication insertion compared with others. DiVerences in relation to other demographic variables were not statistically significant. Conclusions-Newspapers are an excellent medium for communicating self appraisal kits for vision testing. The medium is cost eVective and has significant reach in the urban agglomerates of India. (Br J Ophthalmol 2001;85:952-955) There have been tremendous advances in recent years in the innovative use of communication to address public health problems. 1Experiences gleaned from no smoking campaigns, seatbelt safety crusades, dental hygiene programmes, and other health promotion eVorts have shown that social marketing programmes can lead to a broad based behaviour change.2 Mass media have been extensively used in promoting such a behavioural change. Studies have documented that newspapers are an important channel to communicate messages, especially in the urban areas. India is not only the world's most populous country but also publishes the world's largest number of newspapers and magazines.

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Media have key role in shaping use of health services

Cited by 3 publications

References 4 publications

Pessin Award Lecture 2008: Lessons from the Stroke PROTECT program

Pessin Award Lecture 2008: Lessons from the Stroke PROTECT program

Pharmaceutical industry’s barriers and preferences to conduct clinical drug trials in Finland: a qualitative study

The use of a newspaper insertion to promote DIY testing of vision in India

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