Media Management and Economics Research in Latin America

Gutiérrez-Rentería, María Elena

doi:10.4324/9781315189918-6

Cited by 3 publications

(4 citation statements)

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“…The survey follows the same criteria and rigor in the 46 countries that participate. In Mexico, research that contributes to the understanding of audiences in the current digital context primarily focuses on the gaze on political science and the behavior of citizen news consumption during the various presidential elections, and other studies related to media management of Mexican audiences focus on social media and video platform consumption on the Internet (Álvarez-Monsivais, 2022;Gutiérrez-Rentería & López-Hernández, 2021;Avendano, Chavez & Muñoz, 2019;Benavides & García-Béjar, 2021;Cornelio-Marí, 2022;Macías & García, 2019;Meneses, Ortega & Urbina, 2014;Sued, 2022).…”

Section: Discussionmentioning

confidence: 99%

“…This research belongs mainly to the academic area of media management, detached from the science to which the media economy belongs (Albarran, Mierzejewska & Jung, 2018). Audiences' knowledge matters in elaborating a competitive market strategy, and news media models should be adapted to the strategy of news media firms to be effective in the digital environment (Chan-Olmsted, 2005;Gutiérrez-Rentería & López-Hernández, 2021;Ha, 2021;Mierzejewska & Kolo, 2019).…”

Section: Literature Related To Media Management Studiesmentioning

confidence: 99%

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Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics

Gutiérrez-Rentería,

Eccius-Wellmann,

Vara-Miguel

2024

Communication & Society

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The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market by the attributes of age group, education level, and income level. This research is based on a survey of 2,005 digital news consumers in Mexico, directed in 2022 by the Reuters Institute for the Study of Journalism at the University of Oxford for the annual Digital News Report Study. The statistical method used is data mining with decision trees that classify the audience by the attribute of interest in the news as the dependent variable and attributes of age groups, education level, and income level as independent variables. These findings confirm the segmentation of digital news consumers’ audiences. The classification in which the attributes of age groups, level of education, and income level are considered simultaneously concerning audiences’ interests indicates that some of the predictions made show that some attributes may not be significant in some subsets, except for age group. The lowest average interest in the news is between 18 and 24 years, and the highest average interest in the news, which is nearly very interested, has audiences over 35 years.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Related To Media Management Studiesmentioning

confidence: 99%

Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics

Gutiérrez-Rentería,

Eccius-Wellmann,

Vara-Miguel

2024

Communication & Society

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“…Within that context, students may be less likely to have incentives to be innovative in their work. Furthermore, this result might be connected to the lack of being able to teach or learn about media entrepreneurship as the course offerings in the academy in the region have been limited (Guiterrez-Renteria, 2018; SembraMedia, 2019). This finding has practical value as it points to a need for more journalistic innovation and entrepreneurship classes at the university level, which requires new training for journalism educators.…”

Section: Discussionmentioning

confidence: 99%

“…Despite the growth of entrepreneurship programs in the United States and other parts of the world, such as Latin America, the course offerings and training opportunities for media entrepreneurship are limited (Guiterrez-Renteria, 2018; SembraMedia, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Defining Journalism Innovation in Latin America: Exploration Into Perceptions Among Educators, Students, and Journalists

Weiss

Joyce

Harlow

et al. 2020

Journalism & Mass Communication Educator

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Innovation is driving major changes in journalism globally. Understanding how journalism educators, students, and journalists perceive of innovation—in themselves and their organizations—is another layer by which to understand how the overall industry is evolving. This study explores the perceptions of innovation through an international survey ( N = 1,543) of journalism educators, students, and journalists from Latin America. Findings show that journalists perceive themselves as more innovative than those in the academy. A significant gap appears between the academy and newsroom of how innovation is being defined and what it means to be innovative, which poses implications for the future of journalism students and journalists alike.

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A thirty-year retrospective of the Journal of Media Economics: who wrote what, and how?

Jung

Kim

Song

2018

Journal of Media Economics

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Media Management and Economics Research in Latin America

Cited by 3 publications

References 1 publication

Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics

Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics

Defining Journalism Innovation in Latin America: Exploration Into Perceptions Among Educators, Students, and Journalists

A thirty-year retrospective of the Journal of Media Economics: who wrote what, and how?

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