“…Speed of innovation refers to an organization's ability to accelerate the development and commercialization of products or services to achieve competitive advantage (Allocca & Kessler, 2006). In addition to innovation, several other factors that affect performance are market orientation (Arief & Rosiawan, 2009;Iqbal et al, 2019;Masa'deh, 2018;Raj & Srivastava, 2013), entrepreneurial orientation (Sirén et al, 2017) (Shah & Ahmad, 2019), knowledge management (Al-qarioti, 2015;Khalil & Mehmood, 2018;Rianto et al, 2021) and learning organizations (Mohammad, 2019;O. Pratiwi, 2019;Rianto et al, 2021).…”