“…The disagreement is not so much routed in the lack of definition or ambiguity of definition but rather in the lack of a theoretical framework in which the two most divergent aspects of its meaning can be understood". Despite the uncertainty emerging from mediatisation discourse with scholars giving this field of research labels such as 'word/term' (Knoblauch, 2013) or 'concept' (Christensen & Jansson, 2014;Deacon & Stanyer, 2014, Falasca, 2014Falasca 2014;Nie, et al, 2014), it is introduced as a theory by Hepp et al, (2015) who argue that "the research field's understanding of mediatisation has matured, theoretically as well as empirically" (p.315). They maintain that there is a growing conceptual and empirical research which explains mediatisation processes in different aspects of life-politics, religion, culture, education, commerce, even conflicts.…”