“…Many data mining models have been proposed such as classification, estimation, predictive modeling, clustering/segmentation, affinity grouping or association rules, description and visualization, as well as sequential modeling. Similarly, many application methods, including association rules, sequential patterns, grouping analysis, classification analysis and probability heuristic analysis have been used in the research of online marketing Pant & Pant, 2018;Sung et al, 2020). Knowledge of mobile payment Apps users extracted through data mining can be obtained through electronic commerce and online recommendations research and then provided to mobile payment businesses, thereby serving as a valuable reference for building their possible business and profit models (Buettner, 2017;Khan et al, 2019).…”