Memorable tourism experience: A review and research agenda

Abstract

A decade of research has produced substantial results but the theorization of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state‐of‐the art practices, this study systematically reviews, synthesizes, and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences, and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism experience scale; (2) the need for cross‐cultural studies; (3) positive and negative dimensions in conceptualizing memorable tourism experience; (4) overcoming the limitations of self‐report measures; (5) engaging in mixed methods research; (6) integrating suppliers' perspectives; and (7) combining theories, concepts, and disciplines. This study serves as a foundation for researchers and provides a holistic understanding of memorable tourism experience.

Smart tourism technologies towards memorable experiences for museum visitors

“…The MTEs concept is helpful in assessing how visitors perceive the museum experience. And, as Hosany et al (2022) point out, there is a research gap in cross-cultural studies on MTEs. This study aims to investigate attitudes in different cultures.…”

The Influence of Memorable Festival Experiences on Arab Visitors’ Revisit Intention to the Jerash Festival of Culture and Arts (Jfca) in Jordan

“…Thus, this study chooses to study memorable festival experiences (MFEs) as an important influencing factor on festival tourists' revisit intention. The previous research on memorable experiences in different tourism settings confirmed the vital role that memorable experiences play in influencing tourists' behavioural intentions, especially revisit intention (Hosany et al, 2022;Hosseini et al, 2021).…”

“…Numerous research in several tourism contexts have indicated that memorable experiences positively and significantly affect tourists' revisit intentions to a destination (e.g., Hosany et al, 2022;Kim, 2018;Mittal et al, 2021;Tsai, 2016;Zhang et al, 2018). For instance, Tsai (2016) found that tourists with memorable experiences are more likely to revisit the same destination.…”

Examining the Effect of Airport Environment on Perceived Image, Memorable Experiences and Passenger Relational Behaviours

“…Arguably, all travel experiences may not be transformed into memorable experiences given that tourists may memorise only notable experiences of a trip. According to Hosany et al (2022), the experiences that tourists remember are vitally important because tourists typically rely on their vivid memories when making decisions to travel. By this means, memorable experiences possibly will influence tourists' future behaviours.…”