“…For example, researchers have shown that self-enhancement and self-protection (Sanitioso et al, 1990;Sedikides et al, 2004;, relational and belongingness needs (Gardner, Pickett, & Brewer, 2000;Karney and Coombs, 2000), communication goals (Echteroff, Higgins, Kopietz, & Groll, 2008), and agency and communion motivation (Woike, Lavezzary, & Barsky, 2001) can lead to memory reconstruction and selective memory biases. Sanitioso et al (1990), for example, found that participants who learned that introversion was related to academic success subsequently recalled more autobiographical instances of introverted behaviors than extroverted behaviors.…”