“…4 Farrell (1990) provides a brief synopsis of "the centrality of rhetorical invention" and the influences of "serious studies of creativity and discovery" to the development of the field of rhetoric as an art (p. 79). For further research on rhetorical invention, see: McKeon, 1966;Gronbeck, 1972;Leff, 1983;Cox, 1987Cox, , 1990aCox, , 1990bCox, , 1990cLeFevre, 1987;Young, 1987;McKerrow, 1989;Conquergood, 1991;andFarrell, 1991, 1993. 5 The following summary was derived from several sources, including Labalme, 1987;Geiser & Waneck, 1994;Freudenberg, 1994;and Kaplan, 1997.…”