“…Reproducing the deterministic conclusion that the first onset of mental illness typically occurs in childhood or adolescence -as though there cannot be any other cause of adolescent distress -MHFA echoes the central messages of other mental health literacy campaigns targeting children, adolescents, youth, young adults, and their caregivers, parents, and educators (Kutcher, Bagnell, & Wei, 2015;McIssac, Read, Veugelers, & Kirk, 2013;The Mental Health Commission of Canada, 2010;Whitley, Smith, & Vaillancourt, 2013). Mental health literacy campaigns, such as The Jack Project, MindWise campaign, MindMatters, and the School-Based Pathways to Care (Wei, Kutcher, & Szumilas, 2011), consume, produce, and disseminate deterministic advisements regarding the inevitability of youth mental disorder: "Adolescence is the peak age of onset for mental illness, with half of all people who will ever have a mental illness experiencing their first episode prior to 18 years of age" (Kelly et al, 2011, p. 2).…”