“…A more efficient delivery of a wide variety of services is also noted as a reason for blending service desks (Churchwell, Stark, & Wallace, 2011;Flanagan & Horowitz, 2000;Murphy et al, 2008). Increased demand for virtual reference and increased demands on librarian time for services like library instruction is also widely noted (Bugg & Odom, 2009;Crane & Pavy, 2008;Leuzinger, 2013;Sheffield et al, 2013;Wang & Henson, 2011), as is the need for more efficient staffing due to staff reductions and constrained or decreasing budgets (Bracke, Chinnaswamy, & Kline, 2008;Murphy et al, 2008;Sheffield et al, 2013;Troy & Lawson, 2012).…”