Methodical Errors of the SWOT-Analysis in Applied Research

Abstract

Abstract. The article discusses the methodology is widely known the SWOT-analysis and suggests approaches to increase confidence in the results of the analysis. Some typical methodological errors are Illustrated by examples and discussed. Recommendations that increase the value of the method in strategic analysis and increase its effectiveness are given. The recommendations could be useful for companies' managers of different levels in the strategy development and advancement of strategic alternatives, Diploma Thesis supervisors as well as for students and graduates of MBA programs.