Methodological basis of risk management system with regard to industrial activities in the course of radical transformations

Taraniuk, Leonid Mykolaiovych; Taraniuk, Karina

doi:10.21003/ea.v156-0015

Cited by 3 publications

(2 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is necessary to form a system for preventing the economic risks in the marketing sphere in order to create a high level of marketing potential of the company in the period of business processes' re-engineering, since the re-engineering itself is a risky measure and needs a detailed plan for its implementation. Development of the methodological basis of the risk management system for the business processes' re-engineering of industrial enterprises, including the marketing sphere, was the object of the research of Taraniuk (Taraniuk, Taraniuk, 2016). The scholar investigated the main obstacles to the implementation of the transformation projects at the Ukrainian enterprises.…”

Section: Discussionmentioning

confidence: 99%

Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes

Taraniuk

Kobyzskyi

Thomson

2018

Problems and Perspectives in Management

View full text Add to dashboard Cite

Activity of business entities requires a constant increase in the level of their economic potential and the level of competitiveness of the products on the market. This task can be fulfilled provided the concept of constant economic growth is formed in the activity of enterprises, which can be implemented through the management of changes in the economic activity of enterprises. One of the components is the marketing activity, which plays one of the leading roles in shaping the sustainable development of an industrial enterprise when carrying out transformational changes in its activity. These changes, which are the re-engineering of business processes, help the company management adapt to the changing market (marketing) environment and optimize the internal business processes. The relevance of the research is undeniable. The article presents the main directions of transition to the effective marketing activity in the period of re-engineering of industrial enterprises’ business processes based on the analysis of the main trends of marketing and innovation activities of economic entities from different countries. The authors developed the indices that characterize the marketing potential of the company during the business processes’ re-engineering. They proposed to use an integral index of the company’s marketing potential during radical transformations and to take effective management decisions based on the prevailing range of its criteria values when carrying out an economic estimation of the company’s marketing potential in the period of business processes’ re-engineering. The results obtained from the calculations demonstrate the final estimation of the industrial enterprise’s marketing potential during the business processes’ re-engineering, which allows the top management of the industrial company to determine the level of performance of the company marketing activity and make sound managerial decisions for its further development.

show abstract

Section: Discussionmentioning

confidence: 99%

Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes

Taraniuk

Kobyzskyi

Thomson

2018

Problems and Perspectives in Management

View full text Add to dashboard Cite

show abstract

“…In the current context of the rapid penetration of digital technologies in all areas of activity, the impact of these processes on cash flow should be explored. In particular, Taraniuk et al (2016) emphasize the importance of developing and implementing a comprehensive risk management system to increase the economic efficiency of the economic activity of enterprises in carrying out radical transformational changes. Bilan (2019) note that digitization and virtualization in the age of Industry 4.0 correct the nature of finance and interaction between market participants.…”

Section: Literature Reviewmentioning

confidence: 99%

The Triadic Approach to Cash Management: Communication, Advocacy, and Legal Aspects

Кобушко

Tiutiunyk

Kobushko

et al. 2021

EEA

View full text Add to dashboard Cite

The article deals with the study of the ability of cash to be a multifunctional instrument of economic policy, propaganda and legalization of proceeds of crime. Based on the cash analysis of the Republic of Belarus, Georgia and Ukraine, the most common signs and images that increase the confidence of the population and form convictions about the stability of the currency have been identified. Cash has been found to be an instrument for promoting national history and achievements of the country for a long time, considerable territory and one-sided influence. The efficiency of using cash to reliably convey information and maximize its absorption by the population has been proved. The reasons, features and consequences of using cash as a tool for money laundering were investigated. The effect of the volume of cash in circulation on the level of the shadow economy on the example of different countries has been estimated. In the article, the authors argue that money is a useful tool for propaganda. They are a significant source of information about a particular country. Money can be used by the authorities of a particular country to create the necessary political narratives. This tool has a long period of influence, which is purposeful. The authors note that it is necessary to take into account inflation in the country in order to understand how long the population will use a particular denomination of money. The authors concluded that there is a different relationship between the level of shadowing of the economy and indicators of the state of money circulation. For most indicators, this relationship was linear. Calculations showed the absence of an asymmetric relationship between the indicators. For some countries (Belarus, Bulgaria, Georgia, Switzerland, Japan), the calculations showed a nonlinear relationship between the level of shadowing of the economy and the functioning of the domestic foreign exchange market.

show abstract

Assessment of Marketing Activity Management in Territorial Units: Theoretical-Methodological Approach

Smerichevskyi

Kniazieva

Walid

2018

BJES

View full text Add to dashboard Cite

The subject of the study is a set of theoretical and methodological aspects of the development of organizational and economic relations that arise in the process of interaction of economic subjects while shaping the potential of territorial marketing as a factor of its socio-economic development. The purpose of the study is to substantiate the methodology for assessing the integral indicator of the territorial marketing functioning. The methodology of the presented study of marketing management in territorial units is based on the multivariate assessment of various economic entities that clearly shows the priorities and unevenness in the areas’ development. Area economic entities themselves are interested in the area development and determine the direction of area development. Economic entities’ direct residence and economic activity conducted by them in the area should be taken into account. This makes them serious experienced experts who are really interested in the effective and rapid development of their area. Economic entities themselves determine the measurable criteria for assessing the directions that they were originally offered. The “brainstorming” is used where the experts in the area development are involved. There is a joint process aimed at obtaining the most concrete and measurable results that actual state is assessed from 0 to 10 by the process participants based on personal observations and statistics. The evaluation of marketing results is based on the multicriteria socio-economic approach. The evaluation criteria should include the economic mechanism formation. This mechanism provides an effective interaction of market institutions and business entities in the area; selection of wholesale and retail organizational and economic forms, financial and credit and business services, as well as organizational and legal forms of trade and economic interregional ties; the markets system creation that is based on the priority provision of consumers and small owners interest; the choice of the most effective channels for goods movement, transportation, warehousing, material, financial, and information flows rationalization. The methodology for estimating the integral indicator of territorial marketing functioning that is presented in the work is based on the next indicators: financial stability, business activity, profitability, technical and technological stability, social sustainability, environmental sustainability that allows monitoring the functioning of the territorial marketing system. This methodology is universal since it allows evaluating areas of different industrial orientations and comparing them in order to identify the greatest functioning stability. Methodology for marketing research of areas potential is based on the system approach, complex consideration of conceptual principles of areas’ marketing potential formation and development; key features of territorial marketing allow carrying out purposeful actions for the sustainable development of area marketing potential, within the framework of which the conditions of its formation are determined, and their aggregate acts as a point of growth of market marketing component of the economic potential of the territory and is the basis for constructing the model of infrastructure of the marketing potential of the territory, used to make sound and balanced management decisions; developed a methodology for assessing the integral indicator of the functioning of territorial marketing. Research conclusion: grounded methodology of research of territorial marketing potential that is based on the system approach, complex consideration of concepts of area marketing potential formation and development. The key features of territorial marketing are distinguished that allow carrying out purposeful actions for the stable development of the area marketing potential, within the framework of which the conditions for its forming are determined, and their complex serves as a point of growth of market marketing component of the area economic potential and is the basis for the creation of the infrastructure model for the area marketing potential that is used to make substantiated and balanced management decisions; a methodology for assessing the integral indicator of territorial marketing is developed.

show abstract

Methodological basis of risk management system with regard to industrial activities in the course of radical transformations

Cited by 3 publications

References 2 publications

Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes

Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes

The Triadic Approach to Cash Management: Communication, Advocacy, and Legal Aspects

Assessment of Marketing Activity Management in Territorial Units: Theoretical-Methodological Approach

Contact Info

Product

Resources

About