Methodology for Forming and Implementing a Tour and Determining Its Economic Efficiency

Abstract

The relevance of the study of issues in the context of tour operator activity is determined. Important issues of formation and promotion of the tour as the main component of tourist products are considered. A tour project is presented and an algorithm for creating a tourist product for several days for a specific tourist destination is demonstrated. The mechanism for determining the cost of a tour is revealed, which includes the cost of accommodation, meals, travel, excursion services and entertainment, support, insurance and other additional services provided to consumer tourists within the framework of a tourist project. At the same time, a mechanism for calculating individual elements of the tour price is presented. The method of calculating the company's profit and economic efficiency from the sale of the tour is revealed. General marketing directions in tourism are also proposed, which can be used to determine the preferences of tourists, present and promote almost all tourist products.