The present work highlights how AI can enhance the personalized cosmetic experience
based on the digitalization of make-up by consumers, the selection of perfect product characteristics
and optimization of new cosmetic products on the basis of big data. Moreover, the different
AI technologies applied in cosmetics have also been presented in a concise manner. Cosmetic
companies are advancing and are expected to be even more advanced in the future. The present
work could provide a new direction in the development of an AI algorithm approach for cosmetic
companies’ development and for building a database for cosmetic applications.