Methodology to Improve the Acceptance and Adoption of Circular and Social Economy: A Longitudinal Case Study of a Biodiesel Cooperative

Abstract

Purpose: The aim was this study was to test the effectiveness of the Mexican User Satisfaction Index of Circular and Social Economy (MUSI-CSE) methodology to improve user acceptance and the adoption of biodiesel from the Cowichan Bio-Diesel Co-op (CB-DC), a social enterprise that upcycles cooking oil waste. Approach: The external strategy is to study factors of user experience with products and/or services and internal processes. This type of economy tends to build its value chain independently to avoid barriers in the economic structure. Methodology/Techniques: MUSI-CSE presents a model of satisfaction (present acceptance) and loyalty (future acceptance) factors and a measurement system comprising the same factors. It also identifies and monitors interventions in key factors and evaluates their effectiveness. Here, MUSI-CSE has been tested through a longitudinal and prospective study. In-depth interviews, surveys, SEM, and PLS were used. Findings/originality/applicability: User acceptance and adoption are based on self-benefits and the achievement of specific sustainable local development goals. Satisfaction did not change. Loyalty did experience a statistically significant increase at a 95% confidence level, and sales increased by 26%. It can be concluded that MUSI-CSE innovation contributed to improving users’ future acceptance and adoption. In the future, MUSI-CSE will be adjusted based on other case studies and will support the co-creation of an international methodology and index of circular and social economy.

New Model for Quantifying the Impact of the Social Economy on Water Resources’ Sustainability

“…Social enterprise is analysed by Lobato-Calleros et al (Lobato-Calleros et al, 2022) using the Circular and Social Economy Index. The study is about a social enterprise that recovers waste cooking oil and turns it into biodiesel.…”