Methods to Attract and Retain Talented Employees in Romanian Organizations

Abstract

Companies to achieve their objectives need talented employees with unique skills and competencies to obtain competitive advantage. The chapter's goal is to analyze the influence of attracting and retaining talents on organizational performance in Romanian companies. There were also investigated the characteristics of the three generations of talents, perceived through these human resources (HR) processes. Using PLS-SEM 4.0, it was determined that all the attraction and retention proposed variables had a positive and direct influence on organizational performance. The most important influential attraction factors are brand and nondiscrimination (4.63), salary and work conditions (4.60), and as retaining factors the offered training programs and good communication (4.73) and working atmosphere (4.70). The three generations were analysed according to attraction and retention variables, and because their scores were different, HR department could build a future guide based on their specificities in order to attract the best talents and to keep them to achieve long run performance.