Micro-Moments in Social Commerce

Abstract

Consumer behaviour and the nature of community-focused retail experiences are being shaped by social commerce, an amalgam of social media and e-commerce, revolutionising the business landscape. Changes in retail are being propelled by digital transformation, which is also spawning new business-social relationships. Businesses are facing a rapidly evolving market driven by technology and customer expectations as social commerce micro-moments and digital transformation come to light. In order to surpass expectations set by digital transformation and revolutionary moments, companies must embrace empathy and innovation. In order to deduce what drives consumers, sophisticated algorithms for demand prediction and real-time data analysis are required. To help organisations navigate this landscape, this study examines micro-moments related to digital transformation and social commerce. By leveraging these interactions, companies can take advantage of the dynamic digital world and offer guidance on adapting micro-moments in social commerce environment.