Microblog Public Opinion Dynamic Evolution with SIRL Model in the Background of Micro-era

Abstract

In the context of the micro-era, microblog public opinion has become a new field of network public opinion. Correctly grasping the trend of microblog public opinion is helpful for governance of public opinion. Based on the perspective of multi-agent modelling and simulation, this paper adopts an interdisciplinary research method to constructs a SIRL multi-agent microblog public opinion evolution model, and designs the interaction rules of four types of subjects among microblog ordinary users, government, network media and public opinion leaders. Finally, with the help of the Netlogo simulation platform, this paper describes the evolution process and laws of microblog public opinion through the analysis of whether the government is involved, the influence parameters of the media, the influence of public opinion leaders, and the changes in the parameters of attitude and tendencies.