Middle managers and major gifts: fundraising for academic librarians

Abstract

Purpose: Share successful strategies for mid-level management academic librarians and archivists for raising major gifts from individual donors Design: Demonstrate growing need for fundraising in university libraries and participating in fundraising activities as an increasing expectation of librarians; provide case studies of successful fundraising by librarian and archivist including their work with donors and collaboration with development professionals; conclude with suggestions for maintaining donor relations Findings: Fundraising is increasingly rapidly as an expected activity of librarians but a slowly growing part of their education. More literature is also needed on the topic. Successful fundraising is dependent on clear definition of fundraising goals, effective communicational and other interpersonal skills, continuing donor follow up and regular collaboration with development staff. Value: Librarians and archivists can apply to their own fundraising needs the experiences narrated in the case studies of two successful major fundraising efforts utilizing a team-based approach to raising major gifts from individual donors

Outside revenue generation for academic libraries in emerging markets: a view from Klang valley in Malaysia

“…It is the role of the top management to cultivate a culture of revenue generation activities and involve as many library support staff as possible in the fundraising project (Aman, 2010;Pautz, 2014). These findings confirmed the results of Doan and Morris (2012), Winston and Dunkley (2002) who highlighted the crucial role of management to create awareness on the importance of fundraising as a method of revenue generation in libraries.…”

Revenue generation in libraries: A systematized review

“…Using web space including the library website and e-commerce (Theme 3) is the newest method for revenue generation in libraries, especially among academic and public libraries (Dohe et al, 2019;Munstedt, 2019). Examples include current awareness and SDI (Selective dissemination of information) services, database search services, electronic classroom All types (Bennett and Orr, 2015;Bushong et al, 2018;Cuillier and Stoffle, 2011;Culbertson and Wilde, 2009;Doan and Morris, 2012;Dole and Hill, 2017;Ekoja, 1996;Eye and Brown, 2013;Gardner and Rhodus, 2015;Jennings and Garczynski, 2020;Konzak and Teague, 2009;Lorenzen, 2010;Lowery, 2016;Mays, 2019;McCombs, 2002;Million and Haggerty, 2020;Neale, 2011;Park, 2000;Riley-Huff et al, 2016;Rosenberg, 1998;Schmidt and Peachey, 2003;Ubogu and Okiy, 2011;Welch, 2005 Academic Public Special…”

Cultivating an organizational effort for development

“…A trend that impacts this subject is related to an increased expectation on librarians for outreach and fundraising responsibilities. Librarians and archivists work with faculty and community members on projects that can grow and develop beyond collaborative project requirements (Doan and Morris, 2012). Initial collaboration on academic or historic works can form the basis for building relationships that could be transformed into donor support for the project or project extensions.…”