Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance

Wang, Cheng Lu; Lin, Xia

doi:10.1007/s10551-009-0308-5

Cited by 117 publications

(111 citation statements)

References 33 publications

Supporting

Mentioning

108

Contrasting

Order By: Relevance

“…On the other hand, China Chinese consumers may still be relatively conservative and reserved. In fact, group influences may still play a huge role especially when embarrassment and face consumption is relatively important for them (Li and Su, 2007;Wang and Lin, 2009). …”

Section: Social Factorsmentioning

confidence: 99%

Devil continues to wear “counterfeit” Prada: a tale of two cities

Teah

Phau

Huang

2015

Journal of Consumer Marketing

View full text Add to dashboard Cite

PurposeThis study aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers.Design/methodology/approach Data collection was conducted using a mall intercept approach in downtown Shanghai and Taipei. A self-administered questionnaire was developed and back-translated from English to Chinese and distributed. Structural equation modeling in LISREL was used to analyze the data. FindingsIt was found that collectivism has a positive relationship towards attitudes towards counterfeiting of luxury brands for the China Chinese but not for the Taiwan Chinese. Personal gratification was found to have a negative relationship towards attitudes towards counterfeiting of luxury brands for the Taiwan Chinese consumers. Integrity and status consumption were found to have a positive relationship towards attitudes towards counterfeiting of luxury brands for both the China Chinese and Taiwan Chinese consumers.

show abstract

Section: Social Factorsmentioning

confidence: 99%

Devil continues to wear “counterfeit” Prada: a tale of two cities

Teah

Phau

Huang

2015

Journal of Consumer Marketing

View full text Add to dashboard Cite

show abstract

“…Previous research suggests that consumers from the coastal and inland regions of China may differ in their hedonic shopping values (Wang and Lin, 2010;Zhou et al, 2010). Data were collected from adult consumers in the five major cities representing different regions of China, including Beijing, Shanghai, Qingdao, Shenyang and Wuhan.…”

Section: Participants and Data Collectionmentioning

confidence: 99%

The asymmetric influence of cognitive and affective country image on rational and experiential purchases

Wang

Jiang

et al. 2014

European Journal of Marketing

View full text Add to dashboard Cite

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this research is to differentiate and examine how country image (cognitive and affective image) has different impacts on product judgment and purchase intention in rational versus experiential purchases. Design/methodology/approach -A large-scale survey involving over 1,200 consumers was conducted in China. Structural equation modeling was used to analyze the data and test hypotheses. Findings -Empirical results show that the impact of country image on consumer purchase intention is mediated by general and category product image. In particular, the impact of cognitive country image on category product image is fully mediated by general product image in both rational and experiential purchases, whereas the affective country image has a direct impact on category product image in experiential but not in rational purchases. Research limitations/implications -This research extends the extant country-of-origin literature and shows that the product image dimension of the country-of-origin construct mediates the effect of the country image dimension of the country-of-origin construct on consumer purchase intention, and demonstrates the different effect of affective country image on product image in rational versus experiential purchases. Practical implications -The findings of this research can help multinational marketers, exporters and retailers to better decide when to benefit from their positive country image and avoid the potential pitfalls associated with negative country image.

show abstract

“…If the possession of luxury items is important in a social sense and a guarantee of personal stability, then the relationship between thrift and Chinese consumers' attitude toward the luxury might be positive. Wang and Lin (2009) advocated that many Chinese save to prepare for big-ticket purchases, which also contributes to the current saving pattern in China. Table 11 presents three statistically significant links between Attitude and each of three dimensions of SCV-7 (SW3, SW6, and SW7; with γ …”

Section: Nomological Validitymentioning

confidence: 99%

Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers

Zhang

Chébat

Zourrig

2012

Journal of International Consumer Marketing

View full text Add to dashboard Cite

This study examined the psychometric properties of two selected scales, Schwartz's cultural values and Hofstede's cultural values, within the Chinese context. A self-administered questionnaire was used with a sample of 808 native Chinese consumers to assess the scales' reliability and validity. Further, the nomological validity of these measures was assessed to examine their relationships with the attitude toward the luxury products measure. The research found two appropriate subscales, SCV-7 and HCV-2, derived respectively from Schwartz's cultural values and Hofstede's cultural values within the Chinese context. Furthermore, the findings from this research suggest that SCV-7 better explained the Chinese attitude toward luxury than HCV-2 with higher explanation power.

show abstract

Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance

Abstract: Chinese consumer, value orientations, tradition and changes,

Cited by 117 publications

References 33 publications

Devil continues to wear “counterfeit” Prada: a tale of two cities

Devil continues to wear “counterfeit” Prada: a tale of two cities

The asymmetric influence of cognitive and affective country image on rational and experiential purchases

Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers

Contact Info

Product

Resources

About