Millennial Voterss Preference for the 2016 Philippine Presidential Elections: A Simulation Using Conjoint Analysis

What Matters Most to Student Voters?: A Conjoint Analysis of Political Candidate Attributes

“…Taking into account all the factors with the highest positive utilities in each political attribute, the most preferred presidential candidate possesses the following characteristics: the previous position held is governor; independent; have not been accused of corruption; democratic leadership style; economic growth is the priority; and have established 12 projects. This result supports the study of Murcia and Bolo (2017) who finds that millennial voters prefer presidentiable who is an economist, liberal thinker, and prioritize economic growth.…”

“…Existing leaders aspiring for a higher position must build their image on the aspect of accomplishment, platforms, priorities, character, profession, and experience to gain the support of student voters. Amidst the country's violent and fraudulent electoral system, students remain to be sound in their preference for political leaders (Murcia & Bolo, 2017).…”

“…This study used both methods. Candidate attributes such as sex, age, character, education, political affiliation, priorities, and issues were found to be significant factors in electoral success among the literature reviewed (Alsmydai & Al Khasawneh, 2013;Franchino & Zucchini, 2013;Hoegg & Lewis, 2011;Klein & Ahluwalia, 2005;Lawson, Lenz, Baker, & Myers, 2010;Murcia & Bolo, 2017;Stanton, 2000;Todorov et al 2005). A focus group discussion (FGD) was conducted among students in the school to enrich the identification of attributes.…”

“…Filipino voters are known to be inconsistent in their preferences and political beliefs, resulting in the election of incompetent government officials (Tandoc-Juan et al, 2019). The election process in the country has always been filled with fraud and violence ( Murcia & Bolo, 2017). The election of future competent leaders relies on the next generation of voters.…”

Millennial votes in the 2019 Philippine National Election: A quantitative approach

“…According to the said article, Millennials are said to be diverse, open with their emotions, deeply empathetic, and interested in making substantive, essential changes in the world they have grown into [20]. More so, in a study conducted by Murcia [21], the experience of the candidates in helping others got the highest rank. In relation to this study, like Murcia's study, his respondents are also Millennials.…”