Millennials Housing Preferences Model in Jakarta

Mulyano, Yunilson; Rahadi, Raden Aswin; Amaliah, Urfi

doi:10.24018/ejbmr.2020.5.1.240

Cited by 18 publications

(34 citation statements)

References 17 publications

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“…The research that has been done before is a lot about things that influence home buying decisions by consumers with various demographic criteria, including factors that influence home buying decisions by the millennial generation. However, there is still very limited research on the factors that influence the decision to buy houses by millennial generation in the current Covid-19 pandemic situation (Mulyano et al, 2020;Redjo, Wijayaningtyas, Iskandar, 2019;Sulistyawati & Santosa, 2019;Kurniawan et al ., 2020). This research will focus on the millennial generation in the Jabodetabek area during the pandemic era with a conceptual framework built on the factors that influence home purchase decisions in previous studies including financial aspects, brand developer, access and feng shui trust.…”

Section: Research Problemmentioning

confidence: 99%

“…Mariadas et al, (2019) said buyers will consider the factors that are most important to them, before making a property purchase. Mulyano et al, (2020) found that the preference for home purchases by millennial generation can be divided into several indicators, namely location, accessibility, price, physical attributes, facilities, design and aesthetic aspects, developer reputation and land ownership. These indicators are taken into consideration in making home purchase decisions by millennial generation.…”

Section: 1property Purchase Decisionmentioning

confidence: 99%

“…According to the a study by Jung et al (2018) that the millennial generation has a tendency for high mobility and in terms of housing prefers a place to live in urban areas due to easy access to facilities that support their daily activities. Accessibility of a location is the ease of entering and exiting using a transportation system and land use patterns are indicated as important aspects of residential locations (Mulyano et al, 2020). Ease of access includes:…”

Section: 3brand Reputationmentioning

confidence: 99%

“…Independent variables namely Financial aspect was measured by pricing, amount installment, rate of installment, bank financing easiness, and property cost maintenance (Eze & Lim (2013); Agarwal et al, (2014); Kurniawan, et.al (2020)). Provider Brand was measured by dimensions namely brand reputation, brand awareness (Mulyano et al, (2020)). Access was measured by dimensions integration to transportation system, access to main road, access to public facilities, located in the city centre (Mulyano et al, (2020); (Jung et al, 2018).…”

Section: 2questionnaire Developmentmentioning

confidence: 99%

“…In addition, research conducted by Handayani (2009) found that feng shui beliefs were one of the factors that influence home purchase decisions. The millennial generation also considers location, ease of access, price, design and aesthetic aspects, developer reputation, land ownership and facilities, physical attributes in making house purchase decisions (Mulyano et al, 2020). The large number of Indonesian millennial generations and the pandemic phenomenon that has a significant impact on life aspect, encourages the study to examine the extent to which factors such as financial aspects, brand developers, access, and feng shui beliefs influence the decision to buy a house by the millennial generation.…”

Section: Introductionmentioning

confidence: 99%

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Factors Affecting The Decision Of Home Buying Of Millenial During The Covid-19 Pandemic

al.¹

2021

TURCOMAT

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The purchase decision of buying a house or property is still considered important for young people. This paper aims to examine the factors related to purchase decision in buying a house during the pandemic Covid-19 that now has been lasted for almost one year. We considered feng shui factors as one of the important reasoning because the Chinese belief for the position and direction of the house will impact the occupants. Another variable are brand reputation and financial aspects. We run the data with regression to identify the relation and magnitude of independent to dependent which is property purchase decision. We focus on millennials cohort because they are the driver in the workforce and hit by the pandemic condition. Our sample consists of 112 of millennials that lived in Jakarta greater area.

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Section: Research Problemmentioning

confidence: 99%

Section: 1property Purchase Decisionmentioning

confidence: 99%

Section: 3brand Reputationmentioning

confidence: 99%

Section: 2questionnaire Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Factors Affecting The Decision Of Home Buying Of Millenial During The Covid-19 Pandemic

al.¹

2021

TURCOMAT

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Influences of occupant preferences for living environments on household energy consumption: A case study of Indonesia

Pratiwi,

Sakita,

Kubota

et al. 2023

Energy and Buildings

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Façades as product wrap: a typology to identify the consumers affected by product design

Aljukhadar

2022

JPMD

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Purpose The elevation of a residential building, or façade, affords aesthetic and functional value to tenants. Façades embody the design of the core product, i.e. the building’s unit. When carefully executed, they contribute to the attractiveness, livability and sustainability of urban areas. The purpose of this study is to show how façades influence consumer decision, and to identify the consumers affected more by façades, i.e., product design. Design/methodology/approach Hinging on notions from product design and appearance, this research underscores the ways by which façades affect potential tenants. It also proposes that personality dimensions (i.e. concern with own physical appearance and view of achievement) identify the tenants affected more by façades. A study involving 1,091 consumers was performed to test the hypotheses. Findings Functional and aesthetic façades facilitated the tenant decision to buy or rent a living unit in three ways: attraction, convection and conversion. Two tenant segments (performers and egotists) were the most affected by façades. Hence, key consumer segments including self-actualizers would be less influenced by product design. Practical implications Construction companies should focus on delivering functional, aesthetic and well-maintained façades to boost satisfaction and sales. They should view the resources allocated to this purpose as an investment. Certain tenants are more affected by façades. Companies should identify the consumer segments more affected by design cues to better respond to their preferences. Policymakers are encouraged to set guidelines that foster well-executed façades in urban areas. Originality/value This research underscored the ways by which the façades of residential buildings shape consumer decision. In addition, it provided a typology to help pinpoint the tenants more affected by façades. Finally, it elaborated design theories in the context of residential building façades, which can be used by future researchers to understand the role of façade in fulfilling tenants’ needs and expectations.

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Millennials Housing Preferences Model in Jakarta

Cited by 18 publications

References 17 publications

Factors Affecting The Decision Of Home Buying Of Millenial During The Covid-19 Pandemic

Factors Affecting The Decision Of Home Buying Of Millenial During The Covid-19 Pandemic

Influences of occupant preferences for living environments on household energy consumption: A case study of Indonesia

Façades as product wrap: a typology to identify the consumers affected by product design

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