2014
DOI: 10.1108/ijchm-10-2012-0186
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Minding the gap in the gaming industry

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Cited by 19 publications
(1 citation statement)
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“…Gender is a very important variable in the studies related to the service industry [57]. Among demographic characteristics, gender can be easily confirmed in most situations, and it can provide even greater results for providing better services or establishing strategies [58].…”
Section: Gender Differencementioning
confidence: 99%
“…Gender is a very important variable in the studies related to the service industry [57]. Among demographic characteristics, gender can be easily confirmed in most situations, and it can provide even greater results for providing better services or establishing strategies [58].…”
Section: Gender Differencementioning
confidence: 99%