Mission as a Basis for Creating Corporate Culture at the Far Eastern Federal University

Abstract

In the late twentieth century a new concept of corporate culture emerged in the field of management theory, while practical studies of organizational performance
 has found, that success is directly related to creating appropriate corporate culture. As for this country, attention to corporate culture has been driven
 mostly by overall change in value system, taken place at the societal level, at the government level and at the level of individual organizations as well. Nurturing
 corporate culture within each higher educational institution has become urgent, due to crucial changes in the educational activities as s whole. Two factors,
 crucial to the success of a higher educational institution, are abilities to integrate all its internal resources and to adapt to its external environment. To become
 profitable and competitive, a higher educational institution should develop such key abilities, as flexibility and readiness to change itself. The major role of
 mission in the process of corporate culture shaping and nurturing, as well as functions, required for specific goals of a higher educational institution to be
 achieved, are considered in this paper as exemplified by the case of the Far Eastern Federal University. Objective hardships and problems, hampering the process
 of developing such unique body, as the Far-Eastern Scientific and Educational Center, are also highlighted.