“…However, most of the empirical studies have analyzed the benefits of an ambidextrous organization from the perspectives of organizational culture (Lee, Seo, Jeung, & Kim, 2019), managerial economics (He & Wong, 2004), organization theory and strategic management (Jansen, Tempelaar, van den Bosch, & Volberda, 2009). Though recently, there is growing evidence highlighting the shift in innovation locus towards emerging economies (Dodourova, Zhao, & Harzing, 2021; Zhao, Papanastassiou, Pearce, & Iguchi, 2021), however, there has been scant research available that examines this in the emerging market context of ambidextrous organizations. The current study attempts to address this gap in the literature.…”