Mobile-carrier Choice Modeling Framework Under Competitive Conditions

Abstract

This paper presents a mobile-carrier choice modeling framework to analyze customer preference and understand customer choice behavior in the mobile phone market. Due to severe competitive conditions, there are few differences between the mobile phone services provided by mobile-carriers. We propose a new mobile-carrier choice modeling that takes into account incentive factors and restrictive factors as decision-making factors. A Web survey was carried out to obtain the sample data for this model. We show the model estimated from the survey data to analyze mobile-carrier choice behavior.

Determinants for sun-and-beach self-catering accommodation selection

“…DCM has been increasingly applied over the last decades to test empirically theoretical models on the relationship between product and service features and to analyse consumer choice behaviour (Crouch and Louviere, 2000). DCM has been applied in numerous research fields, including transport (Arencibia et al, 2015; Batarce et al, 2016; Román and Martín, 2014; Román et al, 2007; Yazdanpanah and Hosseinlou, 2016), technology (Inoue et al, 2012; Kim et al, 2016), ecology (Franzén et al, 2016; Grafeld et al, 2016), environment (Tang and Zhang, 2016), energy (Ruokamo, 2016) or health (Lagarde et al, 2013; Scott, 2002; Yoo and Doiron, 2013).…”

Transitional Method for Identifying Improvements in Video Distribution Services

“…Choi et al [5] investigates the characteristics of CS in mobile services using a decision tree. Broadband access, such as fiberto-the-home, and mobile services have been investigated from the viewpoint of user choice behavior [6,7]. The relationship between CS and switching effect has been studied in the context of mobile services [8,9].…”