Mobile Framing: Vertical Videos from User-Generated Content to Corporate Marketing

Neal, D.A.; Ross, Miriam

doi:10.1007/978-3-319-76795-6_15

Cited by 11 publications

(5 citation statements)

References 12 publications

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“…However, our interface can be easily extended to portrait (vertical) mode, whereby the joystick controller module will be placed on the bottom third of a mobile screen display. Since this view is shown to be the most common device orientation mode [72] for watching live videos (e.g., Instagram Stories [71]), it can be easily adapted while still abiding by ergonomic constraints of standing postures [28].…”

Section: Designing Our Mobile Annotation Methodsmentioning

confidence: 99%

RCEA: Real-time, Continuous Emotion Annotation for Collecting Precise Mobile Video Ground Truth Labels

Zhang

Ali

Wang³

et al. 2020

Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems

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Collecting accurate and precise emotion ground truth labels for mobile video watching is essential for ensuring meaningful predictions. However, video-based emotion annotation techniques either rely on post-stimulus discrete self-reports, or allow real-time, continuous emotion annotations (RCEA) only for desktop settings. Following a user-centric approach, we designed an RCEA technique for mobile video watching, and validated its usability and reliability in a controlled, indoor (N=12) and later outdoor (N=20) study. Drawing on physiological measures, interaction logs, and subjective workload reports, we show that (1) RCEA is perceived to be usable for annotating emotions while mobile video watching, without increasing users' mental workload (2) the resulting time-variant annotations are comparable with intended emotion attributes of the video stimuli (classification error for valence: 8.3%; arousal: 25%). We contribute a validated annotation technique and associated annotation fusion method, that is suitable for collecting fine-grained emotion annotations while users watch mobile videos.

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Section: Designing Our Mobile Annotation Methodsmentioning

confidence: 99%

RCEA: Real-time, Continuous Emotion Annotation for Collecting Precise Mobile Video Ground Truth Labels

Zhang

Ali

Wang³

et al. 2020

Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems

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“…YouTube showcased the industry's acceptance of vertical video framing by introducing an update to its Android app in early 2015, enabling full-screen playback of vertical videos. Soon after, an iOS upgrade was introduced as well (Neal et al, 2018).…”

Section: The Rise Of Vertical Video Formatmentioning

confidence: 99%

The impact of internet media on video marketing in Serbia

Belačić,

Alčaković

2023

Conference Proceedings : ICEMIT

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The aim of the conducted study was to determine Serbian consumers' preferences related to the consumption of video-based content. The study was carried out through the execution of exploratory research relying on a survey. The quantitative analysis of the responses and the subsequent assessment of descriptive statistic measures showed that the hypothesis (video marketing efforts should be geared towards the digital realm due to the increasing consumption of brand and user-generated online video content) should be accepted since the respondents unquestionably prefer to consume video content in the digital environment. The research also provided valuable findings regarding the respondents' predilections for specific video platforms, formats, and trends. The overall findings of the study have significant potential for practical application while at the same time, they contribute to the deepening of academic knowledge in the areas of video marketing and digital marketing.

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“…The changing panorama involving smartphone formats is allowing vertical framing to flourish (Neal & Ross, 2018). It is undeniable that the new media have changed not only the production, but also the use of static and moving images, which can now be adapted to mobile screens, vertical positioning, low resolution, and imperfect shooting techniques, thus changing the way images are viewed and making the idea of using a single format for their productions anachronistic.…”

Section: Introductionmentioning

confidence: 99%

El vídeo en formato vertical. Una revisión de la literatura en comunicación

Güere

2023

MEDCOM

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Los nuevos medios de comunicación han cambiado la producción y el uso que hacemos de imágenes estáticas y dinámicas que visionamos en las pantallas de nuestros dispositivos móviles. El panorama audiovisual se presenta plagado de posibilidades de combinación de formatos y recursos. En los últimos años la verticalización de la pantalla ha incursionado como soporte de la comunicación audiovisual en la Tecnologías de Comunicación e Información. El objetivo principal de esta investigación ha sido conocer la literatura publicada sobre el vídeo en formato vertical donde se ha optado por la revisión bibliográfica de tipo narrativo, y para su elaboración se han consultado las bases de datos de Web of Science, Scopus y Google Académico con una estrategia de búsqueda relacionada. La evidencia científica publicada se puede sectorizar en la discusión sobre la relación entre la imagen y el dispositivo, la relación de aspecto, los soportes y formatos de los nuevos medios, el vídeo vertical en redes sociales y lineamientos sobre la gramática del vídeo vertical. Entre las principales conclusiones destaca que el formato vertical desafía las concepciones tradicionales y conduce a ajustes visuales/espaciales, estilísticos y estéticos que determinan una nueva forma de ver y experimentar de los medios y plataformas de comunicación. Esta revisión de la literaria hace patente la escasa bibliografía científica disponible sobre el tema en cuestión.

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Mobile Framing: Vertical Videos from User-Generated Content to Corporate Marketing

Cited by 11 publications

References 12 publications

RCEA: Real-time, Continuous Emotion Annotation for Collecting Precise Mobile Video Ground Truth Labels

RCEA: Real-time, Continuous Emotion Annotation for Collecting Precise Mobile Video Ground Truth Labels

The impact of internet media on video marketing in Serbia

El vídeo en formato vertical. Una revisión de la literatura en comunicación

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