Mobility as a Service (MaaS): The Importance of Transportation Psychology

Tomaino, Geoffrey; Teow, Jasper; Carmon, Ziv; Lee, Leonard; Ben‐Akiva, Moshe; Chen, Charlene Y.; Leong, Wai Yan; Li, Shanjun; Yang, Nan; Zhao, Jinhua

doi:10.2139/ssrn.3634537

Cited by 3 publications

(2 citation statements)

References 55 publications

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“…How could such a failure be defined and detected? Taking an experimental approach, Tomaino at al. (2019) offer evidence of violations of transitivity in consumer choices involving their private data.…”

Section: Klaus Wertenbroch Inseadmentioning

confidence: 99%

“…To prevent market failures, technological and legal (i.e., well-defined property rights) mechanisms are needed to enable consumers to maintain exclusive possession of their data and to rent them out for specific, limited purposes at explicit monetary prices. Putting a price tag on one's data debiases privacy valuations (Tomaino at al. 2019).…”

Section: Klaus Wertenbroch Inseadmentioning

confidence: 99%

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JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Shultz¹,

Hoek²,

Lee³

et al. 2021

Journal of Public Policy & Marketing

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For several decades, the Journal of Public Policy & Marketing has stimulated and led debates with far-reaching implications for consumer well-being, global relationships and, ultimately, human survival. The challenges we face have not disappeared but intensified. Today, we must respond to climate change, manage a global pandemic, and address disparities and inequities that threaten our planet in ways we are yet to comprehend fully. However, the JPP&M community remains well-placed to inform responses to these crises. This article draws together perspectives on new and long-standing questions and challenges, as we highlight the increasing urgency of addressing inequities and embedding sustainability at the heart of policy-making. Yet, while progress addressing these complex questions often has been slow, we also identify compelling opportunities. Sound policies and good marketing and consumption practices in response to health crises, environmental degradation, injustice, automation, violence and war; the transformational benefits following Constructive Engagement offer hope that, even when faced with unprecedented challenges, human resilience and ingenuity can create meaningful responses. As we address chronic and novel problems, we are confident JPP&M’s community of researchers, policy makers, and advocates will continue to bring innovation, insight, and rigor, and play a leading role in discovering solutions, locally and globally.

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Section: Klaus Wertenbroch Inseadmentioning

confidence: 99%

Section: Klaus Wertenbroch Inseadmentioning

confidence: 99%

JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Shultz¹,

Hoek²,

Lee³

et al. 2021

Journal of Public Policy & Marketing

Self Cite

View full text Add to dashboard Cite

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Personalized Recycling of Social Psychology in the Context of Big Data in the Context of Transfer Learning

Sun

Zhou

2022

Cyber Security Intelligence and Analytics

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Internet of Vehicle Empowered Mobile Media Scenarios: In-Vehicle Infotainment Solutions for the Mobility as a Service (MaaS)

Jin

Song

et al. 2020

Sustainability

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Recently, the commercial potentials and practical values of Mobility as a Service (MaaS) have been witnessed for sustainable development of smart cities in the field of intelligent transportation. Driven by the Internet of Vehicles (IoV), vehicles gradually become mobile living spaces to satisfy diverse demands of occupants, where the media functionalities, scenario scopes, and user engagements can be all expended dramatically. In the era of 5G/B5G, the intelligent connected vehicles are considered as super media because of the improved In-Vehicle Infotainment (IVI). In this paper, relying on the advanced communication and intelligent techniques, we investigate the IoV-based vehicle-mounted media scenarios and construct IVI solutions for the MaaS. Firstly, we propose the characteristics of vehicle-mounted media scenarios and present the IVI evolution from the aspects of hearing, vision and multi-sensory media services. Secondly, we point out the main features and limitations of IoV-based IVI in 3G/4G. Finally, exploring the potential of super media, both the linkage display and IVI collaborative modes in vehicle-centric media scenarios are introduced as IVI solutions for the MaaS in 5G-V2X and beyond, which intend to further improve the audio-visual experiences of occupants and observers in urban environments.

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Mobility as a Service (MaaS): The Importance of Transportation Psychology

Cited by 3 publications

References 55 publications

JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Personalized Recycling of Social Psychology in the Context of Big Data in the Context of Transfer Learning

Internet of Vehicle Empowered Mobile Media Scenarios: In-Vehicle Infotainment Solutions for the Mobility as a Service (MaaS)

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