Mobility Management campaigns as part of the transition towards changing social norms on sustainable travel behavior

Hiselius, Lena Winslott; Smidfelt-Rosqvist, Lena

doi:10.1016/j.jclepro.2015.08.055

Cited by 47 publications

(23 citation statements)

References 46 publications

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“…One important aim of soft measures is decrease private vehicle dependence and promote sustainable travel (Richter et al 2011;Cairns et al 2008;Taylor and Ampt 2003). To be successful at promoting sustainability, mobility management campaigns need to be centered around social motivation and making sustainable transport behavior the norm (Hiselius and Rosqvist 2016). For those who use their private vehicles, it endeavors to make alternative options more appealing.…”

Section: Mobility Managementmentioning

confidence: 99%

The potential of mobility as a service bundles as a mobility management tool

2018

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The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and research on it are limited, there is still little evidence on what this new phenomenon could bring to the transport sector. This paper aims to provide initial insights into whether MaaS product bundles (monthly subscription plans) can be used as a mobility management tool to promote shared modes. Data from an original survey, specifically designed to study MaaS plans, was used with Greater London as the case study area. The results show, that even though respondents do not prefer shared modes in their MaaS plans, a significant number of them are willing to subscribe to plans that include these modes. Once they have subscribed, over 60% of them indicated that they would be willing to try transportation modes that they previously did not use if their MaaS plans included them. These initial results show evidence that MaaS bundles can indeed be used as a mobility management tool to introduce more travelers to shared modes.

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Section: Mobility Managementmentioning

confidence: 99%

The potential of mobility as a service bundles as a mobility management tool

2018

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“…In general terms, sustainability in transport is related to balancing current and future economic, social and environmental qualities of transport systems (Steg & Gifford 2005). In recent years, research on sustainable transport behaviour has used insights from psychological theories to provide practical guidelines for the development of personal travel campaigns, awareness raising and promotion of alternative transport options (Heath & Gifford 2002;Bamberg et al 2003;Groot & Steg 2007;Hiselius & Rosqvist 2016). These guidelines have to a large extent relied on financial rewarding schemes and elements of gamification, which focus on individual reasoned action in order to achieve major social change (Barr & Prillwitz 2014;Te Brömmelstroet 2014).…”

Section: Travel Behaviour In Research and Policymentioning

confidence: 99%

“Cycling was never so easy!” An analysis of e-bike commuters' motives, travel behaviour and experiences using GPS-tracking and interviews

Plazier

Weitkamp

Berg

2017

Journal of Transport Geography

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The market for electrically-assisted cycling is growing fast. When substituting motorized travel, it could play an important role in the development of sustainable transport systems. This study aimed to assess the potential of e-bikes for low-carbon commuting by analysing e-bike commuters' motives, travel behaviour and experiences. We GPS-tracked outdoor movements of 24 e-bike users in the Netherlands for two weeks and used their mapped travel behaviour as input for follow-up in-depth interviews. Most participants commuted by e-bike, alternated with car use. E-bike use was highest in work-related, single-destination journeys. It gave participants the benefits of conventional cycling over motorized transport (physical, outdoor activity) while mitigating relative disadvantages (longer travel time, increased effort). The positive experience of e-bike explained the tolerance for longer trip duration compared to other modes of transportation. Participants were inclined to make detours in order to access more enjoyable routes. Results demonstrate that e-bikes can substitute motorized commuting modes on distances perceived to be too long to cover by regular bike, and stress the importance of positive experience in e-bike commuting. This provides impetus for future actions to encourage commuting by e-bike.

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“…In spite of this knowledge, the question remains on how normative information should be. A number of studies express the importance of normalizing sustainable travel so that individuals and society sees the unsustainable alternative as differentnot the contrary (Oinas-kukkonen, 2010; Hiselius and Rosqvist, 2016). Also, the Theory of Planned Behaviour sets the social norm as a factor individuals take into account in their choice of behaviour, indicating that it would be a good idea to influence these via normative information (Bamberg et al, 2003).…”

Section: Categorymentioning

confidence: 99%

“…Research has shown that technology, innovation and economic factors alone will not suffice to achieve the climate and environmental objectives set for the transport sector (Nilsson et al, 2013). Sustainable development also requires changes in our behaviour and a development in which car travel decreases (Hiselius and Rosqvist, 2016). According to Anable et al (2006) there is often a gap between individuals' concerns of climate change and the actual travel behaviour that is performed.…”

Section: Introductionmentioning

confidence: 99%

Promoting sustainable travel behaviour through the use of smartphone applications: A review and development of a conceptual model

Andersson

Hiselius

Adell

2018

Travel Behaviour and Society

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The negative effects of transport in terms of pollution, congestion and climate change has urged the need for higher shares of cleaner and more efficient modes of transport, especially in urban settings. While new technology can solve some of these issues, behaviour changes has also been identified as an important factor to achieve a modal shift from cars to walking, cycling or public transport. This study investigates how ICT has been used to influence behaviour change and synthesizes key aspects into a conceptual model for creating a behaviour change support system (BCSS) for smartphone applications. A literature review concerning behaviour change and ICT in the fields of transport, health, energy and climate was conducted to gather empirical evidence which forms the foundation of the conceptual model. The empirical findings were tested and verified against a theoretical framework consisted of The Transtheoretical Model, Theory of Planned Behaviour, Diffusion of Innovations and the concept of Gamification. The results suggest that customization to the user, relevant and contextualised information and feedback, commitment, and appealing design are important aspects when influencing users to behaviour change through smartphone applications. The conceptual model provides further knowledge of key aspects to consider when developing persuasive tools that aims to encourage more sustainable modes of transport.

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Mobility Management campaigns as part of the transition towards changing social norms on sustainable travel behavior

Cited by 47 publications

References 46 publications

The potential of mobility as a service bundles as a mobility management tool

The potential of mobility as a service bundles as a mobility management tool

“Cycling was never so easy!” An analysis of e-bike commuters' motives, travel behaviour and experiences using GPS-tracking and interviews

Promoting sustainable travel behaviour through the use of smartphone applications: A review and development of a conceptual model

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