In this paper, we study the trends of investment attractiveness of trade in Russia, connected with unfavorable social and economic factors of recent times, are studied. The analysis shows that despite its high practical significance, the concept of an “innovation and investment project” does not have a commonly accepted scientific definition. There is neither a unified approach to understanding this term, nor a holistic view of the problems and tasks that need to be addressed during the implementation of such projects. An analysis of the concept of an “innovation and investment project” has made it possible to identify the shortcomings in the existing interpretations and to propose a new one. Based on the analysis of systems for innovation and investment project management, we identify the advantages and disadvantages of these systems, and propose a model for a basic system for innovation and investment project management, including: principles, methods, tools for its implementation.