Model Scenario to Increase Market Share and Profitability of MSMEs through Business Process Digitalization

Suryani, Erma; Hendrawan, Rully Agus; Rahmawati, Ulfa Emi; Cahyandini, Gustin Ayu; Mahardhika, Muhammad Andika Satrugna; Riski, Raulia

doi:10.1109/itis50118.2020.9321047

Cited by 4 publications

(2 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Innovation and technology also help MSMEs in optimizing their operations. MSMEs can automate administrative processes using business management software, such as bookkeeping, inventory, and financial management [22]. In addition, cloud computing technology allows MSMEs to store and access their data from anywhere securely.…”

Section: The Role Of Innovation and Technology In Msme Transformationmentioning

confidence: 99%

See 1 more Smart Citation

Transforming MSMEs through Innovation and Technology: Driving Growth and Sustainability in the Digital Age

Supriadi,

Maghfiroh,

Abadi

2023

Advances in Economics, Business and Management Research

View full text Add to dashboard Cite

This study aims to analyze the role of innovation and technology in the transformation of MSMEs and provide policy recommendations to support the development of MSMEs. This research uses a descriptive-analytical approach by conducting literature reviews and case studies. Data was collected through secondary sources and analyzed using a qualitative approach. This research identifies that innovation and technology can improve MSMEs' market access, operational efficiency, product development, and productivity. E-commerce, digital marketing, business management software, and cloud computing were identified as essential tools in transforming MSMEs. Policy recommendations include improving access to resources and financing, developing digital infrastructure, digital skills training, and creating a supportive regulatory environment. This research provides a better understanding of the importance of innovation and technology in MSME transformation and can present relevant policy recommendations to support the development of MSMEs.

show abstract

Section: The Role Of Innovation and Technology In Msme Transformationmentioning

confidence: 99%

“…The transformation of MSMEs allows them to enter a broader market and increase their market share [22]. This impact can be seen from several aspects, including access to digital markets, enhanced competitiveness partnerships, and collaboration.…”

Section: Impact Of Msme Transformation On Growth and Sustainabilitymentioning

confidence: 99%