Model to assess the selection of the optimal location for a restaurant, a quantitative approach. Case study: Theme restaurants in Cancun, Mexico

Calderón, Mauro Felipe Berumen; Cristerna, Damayanti Estolano; Zozoaga, Angelica Selene Sterling; Calderón, Andreé Ricardo Berumen

doi:10.1080/15378020.2020.1870786

Cited by 4 publications

(6 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The first advances obtained from the application of MBESST in empirical case studies showed a strong correlation in the statistical tests (r =.79), evidencing the scope of the quantitative information provided by the model [15]. Nevertheless, the qualitative assessment that can provide meaningful information to decision-makers when choosing the location for a restaurant needs to be made evident; it opens the opportunity to continue with the lines of inquiry proposed for the MBESST.…”

Section: Introductionmentioning

confidence: 93%

“…Berumen Calderón, et al [15] proposed the MBESST, a flexible model integrated by nine factors subdivided into fiftyone subfactors. Their research presented the quantitative results obtained by applying the MBESST to evaluate the locations of theme restaurants (Hard Rock Cafe, Planet Hollywood, Rainforest Cafe, and Bubba Gump) that had operated in the city's tourist destination, Cancun, Quintana Roo, Mexico.…”

Section: Selection Of the Location For A Restaurant: Previous Researchmentioning

confidence: 99%

“…The AR in the first part of the model consists of nine factors. In the second part, the AR for each factor is then separated into sub-factors (a total of 51): (a) accessibility (nine sub-factors), (b) parking area (seven sub-factors), (c) competitive environment (six sub-factors), (d) massive traffic generators (four sub-factors), (e) flow pattern (six sub-factors), (f) security (seven sub-factors), (g) Characteristics of the zone: five sub-factors; (h) visibility: four sub-factors; and (i) influence zone: three sub-factors [15].…”

Section: Model Besstmentioning

confidence: 99%

“…One of the most far-reaching features of the MBESST is its flexibility. It can be adjusted to address the location's specific characteristics to evaluate according to the type of restaurant through the replacement or addition of criterion (factors of subfactors) of each AR and the redistribution of weight and rank for each of the factors and sub-factors applying the AHP [15].…”

Section: Figurementioning

confidence: 99%

“…For this latter proposal, the Palencia de Lara restaurant (PLR) in Toledo, Spain, was selected as a case study to evaluate its location using the MBESST to support the benefits of clearing the qualitative characteristics of optimal location selection for a restaurant. The MBESST originated from a mixed-approach study that combines a quantitative approach that determines the weight and ranking of the factors and sub-factors [15] and a qualitative approach that selects factors and sub-factors and their quality levels.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Qualitative benefits of MBESST in the selection of a restaurant location: Touristic restaurant Palencia de Lara, Toledo, Spain

Calderón,

Cristerna,

Herrera

et al. 2024

ijirss

View full text Add to dashboard Cite

Selecting the optimal location for a restaurant is a process that demands crucial and comparable data. The Model for the Best Site Selection for a Restaurant (MBESST) is a flexible model that combines quantitative and qualitative elements in assessing any restaurant site. This research provides the qualitative results derived from evaluating the location of an empirical case, Palencia de Lara Restaurant in Toledo, Spain, a tourist city. The design consisted of a non-experimental, transversal, and qualitative approach, using non-participant observation and interviews to gain a desirable appreciation of the issue. The global assessment's locations were 7.26, indicating the collection of essential components to maximize its appeal to guests. Palencia de Lara Restaurant should optimize its entire operational capacity more effectively. Flow pattern, visibility, and massive traffic generators were the three most essential factors in selecting this location. A significant contribution of the research is that using the definitions of the factors and sub-factors and the scale of specific quality levels allows for focusing on standard terms during the location assessment process. The designed instruments in the MBESST facilitate users to get an integral assessment of any locations of nine factors, fifty-one sub-factors, and individual quality levels of the sub-factors, enabling an in-depth analysis of each assessed element and comparing each other under the same parameters, gathering quantitative and qualitative data.

show abstract

Section: Introductionmentioning

confidence: 93%

Section: Selection Of the Location For A Restaurant: Previous Researchmentioning

confidence: 99%

Section: Model Besstmentioning

confidence: 99%

Section: Figurementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations