2021
DOI: 10.1609/hcomp.v9i1.18942
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Modeling Simultaneous Preferences for Age, Gender, Race, and Professional Profiles in Government-Expense Spending: A Conjoint Analysis

Abstract: Bias can have devastating outcomes on everyday life, and may manifest in subtle preferences for particular attributes (age, gender, ethnicity, profession). Understanding bias is complex, but first requires identifying the variety and interplay of individual preferences. In this study, we deployed a sociotechnical, web-based human-subject experiment to quantify individual preferences in the context of selecting an advisor to successfully pitch a government-expense. We utilized conjoint analysis to rank the pref… Show more

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