Modeling the Economic Security of the “Nova Poshta” Enterprise for Assessing Financial Stability in the Conditions of Global Challenges and Crisis Situations

Abstract

In the context of modern economic instability and global challenges, an important aspect is ensuring the financial stability of enterprises for their successful functioning. In this context, economic security modeling becomes an important tool for assessing the financial stability of enterprises. This article is devoted to the study of the economic security model of the “Nova Poshta” enterprise with the aim of assessing its financial stability in the face of global challenges and crisis situations. By analyzing financial indicators, such as liquidity, solvency, profitability and others, the financial stability of the enterprise will be assessed. Based on the obtained results, recommendations will be offered to optimize financial management and ensure an effective response to external economic threats. The research is aimed at identifying strategies that will help preserve the financial stability of the enterprise in conditions of uncertainty and competition.