Modeling Value-based banking and Customers' Banking Choices in the Era of Marketing 3.0: An Empirical Study with Logistic Ordinal Regression Approach

Srivastav, Garima; Mittal, Arun

doi:10.1504/gber.2021.10038896

GBER

2021

DOI: 10.1504/gber.2021.10038896

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Modeling Value-based banking and Customers' Banking Choices in the Era of Marketing 3.0: An Empirical Study with Logistic Ordinal Regression Approach

Garima Srivastav

Arun Mittal

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Modeling Value-based banking and Customers' Banking Choices in the Era of Marketing 3.0: An Empirical Study with Logistic Ordinal Regression Approach

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