In the middle of the Fourth Industrial Revolution there is a digital transformation that will completely change our understanding of business. The development of Industry 4.0 with technologies such as Cloud computing, the Internet of Things, and artificial intelligence will significantly impact on current business models. In order to successfully implement the digital transformation and survive in the global market, companies must own adequate intellectual capital. Apart from technical skills, employees will need to adapt to the new digital strategy, organizational structure, and business culture. In response to this trend, there is a need to establish new professions in companies. The aim of this paper is to try to find the answers to the next questions: which professions are needed to be introduced to companies that are digitally transformed and what is their role, as well as what competencies are necessary for company executives to successfully slow down digital transformation.