This study analyzes the correlation between Industry 4.0 (I4.0) information technology (IT), supply chain integration (SC) and nanostore performance. An exploratory factor analysis (EFA) and regression analysis was performed on a sample of 143 nanostores, which presented results where IT is positively associated with performance through SCI. However, the results of this study show that IT does not have a positive correlation directly with performance. It is considered that, in the relationship between IT and performance, a new approach is needed, such as an operations oriented view or nanostore business processes that argues that performance is obtained through the primary influence of IT, rather than a traditional view that establishes their direct correlations. The findings have the following implications. First, this study presents an attempt to investigate the consequences of the integrative supply chain strategy. Second, this study provides decision-making implications for both nanostore owners and the supply chain managers of their nanostore suppliers to use IT effectively.