Models of implementing innovative technologies into industry

Abstract

The paper is aimed at identifying the state-of-the-art in the field of traditional and innovative management of a new product (the result of R&D works). Against this background, key elements of the management process of new product development (NPD) at R&D organisations, are identified. The main components of the management process comprise the developed implementation models and dedicated marketing tools, with taking into account the specific character of an R&D organisation, whose activities should be focused on the commercialisation of obtained research results.

Blockchain Technology Innovation: An Investigation of the Accounting and Auditing Use-Cases

“…A commercialisation model is understood as a sequential decision-making process enabling the coordination and optimisation of technical and business decisions necessary for a successful launch of a new product or service on the market (McCoy et al 2008). New Product Development is defined as a process aimed at developing a new R&D result and conducting marketing (dissemination) activities, which are focused on the implementation of a new R&D result into a market economy (Walasik, Poteralska 2020). The literature analysis took into account a wide range of organisations involved in commercialisation processes, including the following: universities, companies, R&D organisations, business environment institutions, as well as considered commercialisation carried out at a project level.…”