Abstract:Every investment decision by organizations is an implicit expression of a prediction on the future state of companies, demand trends, future challenges, or politics. Usually, decision makers can chose between different options to invest and also tend to diversify investments in order to reduce risk. Research on cognitive processing, however, showed that unconscious heuristics triggered by "heuristic cues" influence such decisions in an irrational manner. Partition dependence, the partition of the state space, … Show more
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