Abstract:The article discusses how companies interact with target audiences when promoting goods and services in consumer markets based on effective approaches and technologies. Empirical and digital marketing contributes to the establishment of long-term relationships and strong relationships with consumers. Empirical marketing focuses on the emotional experience and consumer experiences, and digital marketing provides targeted and mobile communications with target audiences of companies. Digital technology and the di… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.