“…Other studies emphasize that these models should be put in a firm's contexts for a better managerial understanding (Christensen & Rosenbloom, 1995). Innovation classifications have been used in exploring impact of different factors on innovation in different contexts or in exploring relationships of different types of innovation on different contexts (Balthasar, Battig, Thierstein, & Wilhelm, 2000;Chang & Shih, 2004;Chiffoleau, 2005;Desouza, Awazu, & Ramaprasad, 2007;Du, Love, & Roper, 2007;Freel, 2005;Johne, 1999;Liao, Fei, & Liu, 2008;Ottosson, 2004;Palmberg, 2006;Shefer & Frenkel, 2005;Todtling, Lehner, & Kaufmann, 2009).…”