“…For the analysis of the social trajectories of Tinder male users and factors that shape their engagement, I opted for the theoretical model provided by the career concept previously discussed by Goff man (1963), Becker (1963), andMatza (1969). The literature engaging with the career concept contains analyses that explain the work of individuals in overcoming various types of addiction (Radcliff e, 2011) and dealing with illnesses (Cruz et al, 2015;Wouters, & De Wet, 2016), the courses taken by cigarette smokers across diff erent life stages Peretti-Watel, Halfen, & Grémy, 2007), the ways individuals negotiate normative beliefs in the face of novel and challenging social situations (Johnson, & Best, 2012;Sumerau et al, 2016), but also to understand the adoption of various identities, such as the sports-related identities (e.g., sports supporter, sky-diver; Jones, 2000;Crawford, 2003;Hardie-Bick, 2005) Although the career concept has been used predominantly in the study of deviancy and health-related practices, its application outside these fi elds can advance the understanding of the processes of becoming, (non-)conforming, and identity performance in many other social situations (Scott, & Hardie-Bick, 2022). Moreover, the use of the career concept can also help illuminate important aspects of the interaction between agents and more or less rigid structures (Crawford, 2003).…”